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Introduction

Location

Headington

Course Length

Start dates: September 2023 / September 2024
Course length: Full time 1 year

Why choose this course?

Overview

ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.

IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements

Specific entry requirements

This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

 a minimum of a second-class honours degree
 or equivalent overseas degree from a recognised institution
 or equivalent professional or other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.

Entry will also be subject to two satisfactory references (one of these must be an academic reference).

English language requirements

If English is not your first language you will need to satisfy the university's English language requirements:

 IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking)
 if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.

Modules

ASSESSMENT METHODS

1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Learning and assessment

You will study a series of compulsory modules, including a module which will help you develop your professional and academic skills. You then choose either a dissertation or client project.

If you start in September, you can choose the sandwich mode, which gives you the opportunity to apply for one year's paid supervised work experience in a marketing role.

Start this course in January

You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Learning and teaching

Most of the teaching on this course takes the form of interactive workshops. You will strengthen your practical analysis and decision-making skills with:

 lectures
 discussions
 role-play exercises.

These are linked with selected case studies and assessments.

Structured group assignments allow you to develop your skills in working as part of a team.

Your final project, a dissertation or client project will allow you to develop specialist skills and knowledge in an area of particular interest.

Our teaching staff are engaged in academic research or come from an industry background. You also will meet top marketing professionals and learn from visiting speakers from business and industry. Recent guest speakers have included representatives from:

 Rolls Royce
 Tesco
 the Branded Context Marketing Association
 the Chartered Institute of Marketing
 Ipsos MORI
 Fremantle (The X Factor)
 Oxfam
 Amazon
 Lego
 Facebook.

Assessment

You will be assessed in a number of ways which will encourage your creativity. These include:

 individual and group reports and presentations
 Portfolios
 reflective statements
 examinations
 open briefs.

You'll be encouraged to work in teams to facilitate and enhance your own and collective learning. Group work is assessed through two modules.

Classroom activities will prepare you for the assessment process. This is through structured engagement with both peer and tutor feedback. You will be supported by a tutor in a supervisor role, who will provide regular feedback on your progress.

Research

Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.

Entry Criteria

ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.

IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements

Specific entry requirements

This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

 a minimum of a second-class honours degree
 or equivalent overseas degree from a recognised institution
 or equivalent professional or other qualification.

Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.

Entry will also be subject to two satisfactory references (one of these must be an academic reference).

English language requirements

If English is not your first language you will need to satisfy the university's English language requirements:

 IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking)
 if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.

Assessment

ASSESSMENT METHODS

1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Learning and assessment

You will study a series of compulsory modules, including a module which will help you develop your professional and academic skills. You then choose either a dissertation or client project.

If you start in September, you can choose the sandwich mode, which gives you the opportunity to apply for one year's paid supervised work experience in a marketing role.

Start this course in January

You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Learning and teaching

Most of the teaching on this course takes the form of interactive workshops. You will strengthen your practical analysis and decision-making skills with:

 lectures
 discussions
 role-play exercises.

These are linked with selected case studies and assessments.

Structured group assignments allow you to develop your skills in working as part of a team.

Your final project, a dissertation or client project will allow you to develop specialist skills and knowledge in an area of particular interest.

Our teaching staff are engaged in academic research or come from an industry background. You also will meet top marketing professionals and learn from visiting speakers from business and industry. Recent guest speakers have included representatives from:

 Rolls Royce
 Tesco
 the Branded Context Marketing Association
 the Chartered Institute of Marketing
 Ipsos MORI
 Fremantle (The X Factor)
 Oxfam
 Amazon
 Lego
 Facebook.

Assessment

You will be assessed in a number of ways which will encourage your creativity. These include:

 individual and group reports and presentations
 Portfolios
 reflective statements
 examinations
 open briefs.

You'll be encouraged to work in teams to facilitate and enhance your own and collective learning. Group work is assessed through two modules.

Classroom activities will prepare you for the assessment process. This is through structured engagement with both peer and tutor feedback. You will be supported by a tutor in a supervisor role, who will provide regular feedback on your progress.

Research

Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.

Career Opportunities

Career prospects

The MSc Marketing Communications Management Programme provides essential knowledge through the core modules:

 Introduction to the Principles of Marketing
 Understanding Customer Behaviour
 Digital and Social Media Marketing Strategy
 Research Methods for Events
 Marketing and Professional and Academic Development.

The programme further develops specialist content through:

 Brands and Marketing Communications,
 Strategic Brand Management
 Content Marketing Management
 Dissertation or Client Project.

This learning enables our graduates to choose career pathways in a range of marketing generalist and specialist areas as follows:

Marketing/Business Sector (which covers both Business to Business and Business to Customer disciplines)

 Marketing Communications
 Communications Agencies (e.g. Advertising, PR, Media, Digital, Integrated, Social Media)
 Market/ Marketing Research
 Business Consultancy
 Retailing (online/ offline)
 Customer Relationship Management
 Ethical/ Green Marketing
 Non- Profit Organisations
 International Marketing

Employers include:

 Johnson & Johnson
 Hitachi
 DK
 Avis
 PWC
 Nielsen

Our graduates positions in marketing communications are:

 communications manager
 advertising manager
 public relations executive
 media planner
 media buyer
 content marketing executive
 marketing researcher
 customer relationship manager
 strategic planner
 creative planner
 partnership manager,
 sponsorship coordinator
 account manager
 social media executive
 sales manager

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Get in Touch

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CONTACT

+44 777 477 5759
+44 33 3303 4135

info@study4abetterfuture.uk
admissions@study4abetterfuture.uk

Hours

Monday - Friday:

09:00 am - 06:00 pm

Saturday - Sunday: Closed

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