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Introduction
Why choose this course?
Overview
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements
Specific entry requirements
This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:
 a minimum of a second-class honours degree
 or equivalent overseas degree from a recognised institution
 or equivalent professional or other qualification.
Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.
Entry will also be subject to two satisfactory references (one of these must be an academic reference).
English language requirements
If English is not your first language you will need to satisfy the university's English language requirements:
 IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking).
 If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements
Modules
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Learning and assessment
You will study eight compulsory modules, including a module which will help you develop your professional and academic skills. You then choose either a dissertation or client project.
If you start in September, you can choose the sandwich mode, which gives you the opportunity to apply for one year's paid supervised work experience in a marketing role. If you start in September and take the work placement, the course lasts two years.
If you do not take the work placement the course lasts one year.
Start this course in January
You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Learning and teaching
Most of the teaching takes the form of interactive workshops. You will strengthen your practical analysis and decision-making skills with:
 lectures
 discussions
 role-play exercises.
These are linked with selected case studies and assessments.
Structured group assignments and an online group-based marketing simulation will develop your skills in working as part of a team.
Live research projects for an organisation allow you to gain practical experience. And to put your knowledge of events marketing approaches and theories into practice.
You will benefit from the insight of teaching staff at the Business School. They are engaged in academic research or come from an industry background with in-depth practical experience of business and management issues.
You’ll take part in leading edge discussions and specialist events with input from visiting speakers from the world of business, consultancies and research bodies.
Assessment
We use a range of assessment methods, including:
 individual and group reports and presentations
 portfolios
 reflective statements
 examinations
 open briefs that encourage individual creativity.
Throughout the course we encourage you to work in teams. This facilitates and enhances your own and collective learning. However, group work is only assessed in the following three modules:
 Understanding Customer Behaviour
 Strategic Brand Management
 Global Marketing Strategy.
The Dissertation and Client Project are self-managed activities and focus on a marketing communications management topic. You will be supported by a tutor in the role of Supervisor who will provide regular feedback on progress.
Research
Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.
Entry Criteria
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements
Specific entry requirements
This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:
 a minimum of a second-class honours degree
 or equivalent overseas degree from a recognised institution
 or equivalent professional or other qualification.
Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.
Entry will also be subject to two satisfactory references (one of these must be an academic reference).
English language requirements
If English is not your first language you will need to satisfy the university's English language requirements:
 IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking).
 If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements
Assessment
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Learning and assessment
You will study eight compulsory modules, including a module which will help you develop your professional and academic skills. You then choose either a dissertation or client project.
If you start in September, you can choose the sandwich mode, which gives you the opportunity to apply for one year's paid supervised work experience in a marketing role. If you start in September and take the work placement, the course lasts two years.
If you do not take the work placement the course lasts one year.
Start this course in January
You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Learning and teaching
Most of the teaching takes the form of interactive workshops. You will strengthen your practical analysis and decision-making skills with:
 lectures
 discussions
 role-play exercises.
These are linked with selected case studies and assessments.
Structured group assignments and an online group-based marketing simulation will develop your skills in working as part of a team.
Live research projects for an organisation allow you to gain practical experience. And to put your knowledge of events marketing approaches and theories into practice.
You will benefit from the insight of teaching staff at the Business School. They are engaged in academic research or come from an industry background with in-depth practical experience of business and management issues.
You’ll take part in leading edge discussions and specialist events with input from visiting speakers from the world of business, consultancies and research bodies.
Assessment
We use a range of assessment methods, including:
 individual and group reports and presentations
 portfolios
 reflective statements
 examinations
 open briefs that encourage individual creativity.
Throughout the course we encourage you to work in teams. This facilitates and enhances your own and collective learning. However, group work is only assessed in the following three modules:
 Understanding Customer Behaviour
 Strategic Brand Management
 Global Marketing Strategy.
The Dissertation and Client Project are self-managed activities and focus on a marketing communications management topic. You will be supported by a tutor in the role of Supervisor who will provide regular feedback on progress.
Research
Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.
Career Opportunities
Career prospects
This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. Graduates of this course will be well prepared for future roles as:
 brand managers
 brand strategists
 brand coordinators
 account managers
 corporate communications executives.
In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing.
Employers include:
 Johnson & Johnson
 Hitachi
 DK
 Avis
 PWC.
Our graduates positions in marketing are:
 marketing managers
 marketing planners
 brand managers
 corporate communication managers
 social media community managers.
In addition, some of our students go on to start their own companies.
We have strong relationships with companies in a range of industries that inform the programme design and delivery, and provide opportunities for placements and employment. Our Careers Service helps students gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
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