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Introduction
Location
Headington
Course Length
Start dates: September 2023 / January 2024
Course length: Full time 1 year or 2 years in sandwich mode which includes one year's full-time paid supervised work experience (a work placement). Sandwich mode is only available for September entry.
Part time 24 months for UK and EU students (teaching normally structured to provide one whole day or two half days each week in the semester)
Department: Oxford Brookes Business School
Accreditation(s): Chartered Institute of Marketing, Institute of Direct and Digital Marketing
Why choose this course?
Overview
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements
Specific entry requirements
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:
a minimum of a second-class honours degree
or equivalent overseas degree from a recognised institution
or equivalent professional or other qualification.
Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.
Entry will also be subject to two satisfactory references (one of these must be an academic reference).
English language requirements
If English is not your first language you will need to satisfy the university's English language requirements:
IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking)
if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.
Modules
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Learning and assessment
You will study eight compulsory modules including one which helps develop your professional and academic skills. You’ll choose either a dissertation or client project.
If you start in September, you can choose the sandwich mode, which gives you the opportunity to apply for a one year paid work placement in a digital marketing role.
Start this course in January
You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Learning and teaching
Most of the teaching on this course takes the form of interactive workshops. You will strengthen your practical analysis and decision-making skills with:
lectures
discussions
role-play exercises.
These are linked with selected case studies and assessments.
Structured group assignments and an online group-based marketing simulation will develop your skills in working as part of a team.
By undertaking live research projects for an organisation you’ll gain practical experience. This allows you to put your knowledge of marketing approaches and theories into practice. In addition, you will benefit from the insight of teaching staff at the Business School. They are engaged in academic research or come from an industry background.
You’ll participate in leading edge discussions and specialist events due to the input of visiting speakers from the world of business, consultancies and research bodies.
A voluntary International Business in Practice study trip module is included.
Business in Practice: Study Trip.
Assessment
Assessment methods used on this course
You will be assessed in a number of ways which will encourage your creativity. These include:
individual and group reports and presentations
portfolios
reflective statements
examinations
open briefs.
Classroom activities will prepare you for the assessment process.This is through structured engagement with both peer and tutor feedback. You will be supported by a tutor in a supervisor role, who will provide regular feedback on your progress.
The dissertation and client project allows you to focus on a marketing communications management topic.Both activities are self-managed.
Research
Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Please visit our research pages to learn about our three research centres: The Centre for Business, Society and Global Challenges; The Centre for Diversity Policy Research and Practice and the International Centre for Coaching and Mentoring Studies (Research in the Oxford Brookes Business School). Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.
Entry Criteria
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements
Specific entry requirements
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:
a minimum of a second-class honours degree
or equivalent overseas degree from a recognised institution
or equivalent professional or other qualification.
Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.
Entry will also be subject to two satisfactory references (one of these must be an academic reference).
English language requirements
If English is not your first language you will need to satisfy the university's English language requirements:
IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking)
if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.
Assessment
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Learning and assessment
You will study eight compulsory modules including one which helps develop your professional and academic skills. You’ll choose either a dissertation or client project.
If you start in September, you can choose the sandwich mode, which gives you the opportunity to apply for a one year paid work placement in a digital marketing role.
Start this course in January
You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Learning and teaching
Most of the teaching on this course takes the form of interactive workshops. You will strengthen your practical analysis and decision-making skills with:
lectures
discussions
role-play exercises.
These are linked with selected case studies and assessments.
Structured group assignments and an online group-based marketing simulation will develop your skills in working as part of a team.
By undertaking live research projects for an organisation you’ll gain practical experience. This allows you to put your knowledge of marketing approaches and theories into practice. In addition, you will benefit from the insight of teaching staff at the Business School. They are engaged in academic research or come from an industry background.
You’ll participate in leading edge discussions and specialist events due to the input of visiting speakers from the world of business, consultancies and research bodies.
A voluntary International Business in Practice study trip module is included.
Business in Practice: Study Trip.
Assessment
Assessment methods used on this course
You will be assessed in a number of ways which will encourage your creativity. These include:
individual and group reports and presentations
portfolios
reflective statements
examinations
open briefs.
Classroom activities will prepare you for the assessment process.This is through structured engagement with both peer and tutor feedback. You will be supported by a tutor in a supervisor role, who will provide regular feedback on your progress.
The dissertation and client project allows you to focus on a marketing communications management topic.Both activities are self-managed.
Research
Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Please visit our research pages to learn about our three research centres: The Centre for Business, Society and Global Challenges; The Centre for Diversity Policy Research and Practice and the International Centre for Coaching and Mentoring Studies (Research in the Oxford Brookes Business School). Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.
Career Opportunities
Career prospects
Graduates of this course will gain the knowledge and skills for future roles in digital marketing, such as:
digital marketing analyst
social media manager
communities and social media specialist.
In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:
Johnson & Johnson
Hitachi
DK
Avis
PWC
Examples of our graduates’ positions in digital marketing include:
marketing managers
social media community managers
marketing planners
brand managers
corporate communication managers.
In addition, some of our students go on to start their own companies.
Marketing at Oxford Brookes University has strong relationships with several companies in a range of industries. These inform the programme design and delivery and provide opportunities for placements and employment. In addition to the professional career development support provided within the programme, the University has an active and enthusiastic Careers Service. This service helps you gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
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