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Introduction
Why choose this course?
Throughout this course you will build your knowledge about management and analytics. You’ll gain insight into both areas and explore how organisations are using data to make decisions and inform strategy.
Your taught modules cover a range of topics. Think intelligence, analytics, measurement metrics and leadership, performance employability, and much more. As well as learning from expert tutors, we also work with guest lecturers. Previous guest speakers include the CEO of Taylor Wimpey and the managing director of Harley Davidson.
Your final project will be your chance to apply everything you’ve learnt so far. You’ll investigate an area of management or analytics that interests you.
You’ll also have the option of a work placement, where you’ll gain first-hand understanding of how analytics in businesses work. You’ll be able to apply the learning gained from your taught modules within a real working environment.
Learning and teaching
We have designed a course for a wide range of interests in a variety of different subject areas/roles/sectors. This course is suitable for individuals:
 from a variety of educational backgrounds
 who may have no previous work experience
 who want to further their knowledge and understanding of business and management to support their career aspirations.
Our teaching staff come from a variety of academic and non-academic backgrounds. This gives you a comprehensive and diverse learning experience.
Our student cohorts are international. So you will benefit from working with staff and peers with varied experiences and perspectives.
Overview
Our MSc in Management and Business Analytics will prepare you for a successful career in a commercial or not-for-profit organisation.
We'll prepare you to assist in developing efficient processes and making key strategic choices. You'll also learn how to help companies predict future events in relation to the behaviours and actions of consumers and market trends.
We'll help you to build the skills you'll need to:
 identify, analyse and assess business-related issues
 develop key responses to your findings
 select the appropriate course of action.
You'll also focus on cutting edge challenges and contemporary management issues, such as:
 sustainability
 responsible management
 ethical management.
Our aim is to develop your strategic thinking through our teaching. You'll develop a solid foundation of business intelligence analytics to apply to real corporate situations. So you'll complete your studies ready for a career in management and complementary professions.
Modules
Compulsory modules
Business Analytics
Business analytics focuses on the data and technology that enables fact-based decision-making. This module will guide you on how to use data extensively and how to perform statistical and quantitative analysis in order to drive business decisions and actions. You’ll learn how to conduct data preparation (cleaning and integration), pre-processing (standardisation and transformation), reduction (data selection), visualisation and modelling (choosing the right model and when to deploy it) before interpreting it to gain further insights from the data. The module will also demonstrate the use of several analytical tools and software. In addition, this module emphasises the importance of ethics and ethical practices when collecting and leveraging data in the business decision-making process.
Business Intelligence
Business Intelligence (BI) refers to technologies, applications, and practices for the collection, integration, analysis, and presentation of business information. The purpose of business intelligence is to support better business decision making. In this module, you’ll gain an understanding of the technology of BI and its application to an organisation’s strategies and goals. By using theory and knowledge, you’ll be equipped to extensively apply data and perform statistical and qualitative analyses that help drive business decisions and actions. You’ll also learn the business intelligence techniques and skills to understand, evaluate, and interpret business and performance metrics and tools. All of this will enable you to improve individual and organisational performance, which can be used to update organisational policies and procedures.
Data Driven Decision Making
In this module, you’ll understand how to make decisions for businesses under uncertainty and risky conditions. You’ll critically evaluate and apply decision science frameworks while utilising knowledge acquired from the Business Intelligence module. You’ll also develop a critical understanding of how data can be used to simulate situations, which informs management decision making in a range of functions as well as how it creates strategic value. Throughout this module, you’ll be encouraged to engage with contemporary and ethical issues surrounding responsible decision making practices and you’ll engage with the organisational and wider environmental context in which these decisions are made.
Developing Skills for Leadership and Employability
This module will encourage you to develop a strong sense of self-awareness of your own strengths and weaknesses as effective leaders and team players. It will help you to develop and improve a range of definable skills which are pivotal to successful management practice and to effective leadership in particular. You’ll develop essential skills such as the confidence and ability to articulate your skills and attributes that are required for professional development, lifelong learning and employment. This module will also provide you with an opportunity to explore different leadership perspectives on ethics, EDI, sustainability, technology and change.
Organisational Behaviour, Leadership and Change
Management is the activity of getting things done with the aid of people and other resources. Working with human resources is a key element of this. And on this module, you'll develop a deep understanding of the practical art of managing change based on a theoretical understanding of organisational behaviour and leadership. Using theoretical concepts, this module enables you to build a comprehensive understanding of the emergent properties of organisations such as culture, politics and leadership. You'll also build practical skills to address the issues facing leaders and managers in contemporary, typically international, organisations.
Research Methods
This module prepares you for completing high quality, systematic business and management research, and equips you to be successful in your Final Research Project. You will learn how to undertake effective research, drawing upon a range of secondary and primary data sources, and will be introduced to a range of tools required for research including methodological issues, data collection techniques and study skills.
The Practice of Data Analysis
You’ll gain an understanding of how to examine data and use statistics to produce information that’ll help businesses to formulate strategies and make decisions. Statistics underlies business analytics and intelligence, making it a powerful tool for decision making. Essential concepts in business analytics and intelligence will be introduced, as well as statistical and econometrics concepts that are central to areas such as business analytics, data mining, data analytics, big data and artificial intelligence. You’ll also be encouraged to work with diverse datasets, as you’ll learn how to prepare these and test basic models of analytics.
Compulsory modules
Final Research Project
The final research project module is a 50 credit module and runs over two semesters. This module will provide an opportunity for you to undertake a substantial independent research project by applying and extending the streams of study, knowledge and practical skills gained in other modules. It’ll allow you to demonstrate a wide range of skills such as research, critical thinking, project planning, problem-solving and writing/oral skills. You’ll be able to choose from different research project options, providing you with the opportunity to explore in detail an area of particular interest or relevance. These options currently are Dissertation, Client Project, Integrated Business Research Project, and Business/Concept Development.
Optional modules
Work Placement
This module is a great opportunity to gain one year’s supervised paid work experience in the UK or internationally in a marketing role. You will investigate a marketing challenge in a commercial or non-profit organisation. Throughout this module, you apply the practical concepts you have learned on the course. When you are working for the organisation, you will be responsible for managing a large proportion of your own learning, including tracking and recording your progress.
We provide lots of support to help you find paid work experience and gain connections with various organisations. Our placements team (WAVES) has a database which records work placement opportunities and they run numerous placements fairs where you could meet potential employers. Securing a work experience placement is your responsibility and does take a lot of effort, but this gives you valuable experience. You would need to cover your own living and travel costs throughout this duration.
Research
Business School academics explore core issues facing contemporary societies, in areas such as entrepreneurship, internationalisation, digital transformation, diversity, business innovation, big data analytics, data driven decision-making, coaching and mentoring security, and the changing world of work and organisations including the impact of artificial intelligence. We address questions such as:
 What characterises the interconnections of trade, transportation and technologies?
 How can social media address well-being and social isolation?
 How can business models adapt to a digital environment?
 How can individuals be happier and navigate the increasingly complex world of work?
We have expertise in the above research. We are always keen to include students into our projects where possible.
Entry Criteria
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements
Specific entry requirements
This course attracts students from a wide range of backgrounds and nationalities. A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution or equivalent professional or other qualification.
Applicants who possess a diploma rather than a good degree may be eligible for entry provided they have compensatory work experience and can demonstrate career development. Applications are welcome from those in work and seeking continuing professional development.
Entry will also be subject to two satisfactory references (one of these must be an academic reference).
Our standard entry requirement is three A-levels or equivalent qualifications. In some cases, courses have specific required subjects and additional GCSE requirements. In addition to A-levels, we accept a wide range of other qualifications including:
 the Welsh Baccalaureate
 the Access to Higher Education Diploma
 a BTEC National Certificate, Diploma or Extended Diploma at a good standard and in a relevant subject
 the International Baccalaureate Diploma
 the European Baccalaureate Diploma
 Scottish qualifications – five subjects in SCE with two at Higher level or one at Advanced Higher level, or three subjects in Scottish Highers or two at Advanced Higher level
 a recognised foundation course
 T-levels*.
 * T-levels are a relatively new qualification but are already included in the UCAS tariff. We welcome prospective students who are taking this qualification to apply. For some programmes with specific required subjects, particular subject areas or occupational specialisms may be required.
English language requirements
If English is not your first language you will need to satisfy the university's English language requirements:
 IELTS minimum level 6.0, (with a minimum of 6.0 in reading and writing, and 5.5 in listening and speaking)
 if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements
The entry requirement for your course will be expressed as an IELTS level and refers to the IELTS Academic version of this test. We are now also accepting the IELTS Indicator test, you can find out more about the test on the IELTS Indication site. The University however does accept a wide range of additional English language qualifications, which can be found below.
The university’s English language requirements in IELTS levels are as follows:
Course IELTS level
All other undergraduate courses 6.0 overall with 6.0 in reading and writing, 5.5 in listening and speaking
Law, Architecture, Interior Architecture, English Literature (including combined honours), English Literature and Creative Writing 6.5 overall with 6.0 in reading and writing, 5.5 in listening and speaking
Health and Social Care courses 6.5 or 7.0 overall with 6.5 or 7.0 in all components (see individual entries for course details)
Nutrition BSc (Hons) 6.5 overall with a minimum of 6.0 in each component
Built Environment Foundation,
Computing Foundation,
Engineering Foundation 6.0 with 6.0 in reading and writing, 5.5 in listening and speaking
International Foundation Business and Technology,
International Foundation Arts, Humanities and Law 5.5 overall with 5.5 in all skills
International Foundation Diploma 5.0 overall with 5.0 in all skills
If you need a student visa you must take an IELTS for UKVI test.
International Foundation Diploma (Extended pathway) 4.5 overall with 4.5 in all skills
If you need a student visa you must take an IELTS for UKVI test.
Assessment
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
The programme’s assessment strategy has been designed to expose our students to various forms of assessment, in order to develop transferable skills and create a positive student experience. As such, individual essays and business reports, group presentations, oral exams, written exams and online discussion forums will assess students. We have embedded inclusivity and diversity into assessments throughout the programme, allowing students to select the focus of their assignment where appropriate.
The majority of assessments are based on individual contribution, but there is some assessed group work.
Start this course in January
You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Career Opportunities
With the importance of business data analytics increasing, the demand for graduates with insight into this area is rapidly rising. Employers need professionals that are confident dealing with the growing amount of data.
We’ll prepare you for careers in management and related areas that use business intelligence. You’ll be able to add data analysis, decision making, and other practical skills to your CV. All of these are highly sought after by the corporate world.
Our graduates have secured a range of roles including:
 associate programmatic specialist at Precis Digital
 business development executive at Brightcove
 account director at Revere Agency
 finance business controller at Informa
 managing director at Miyabi Consulting Group.
You’ll also find our graduates at organisations including:
 Deloitte
 Deutsche Telekom
 BASF Group
 Kautex Unipart
 Raiffeisen Bank
 Oxfam
 Revolution Insurance.
Other students have pursued careers in academia to carry out research that will shape the future of business. You’ll also have the skills to support exciting start-ups across different sectors. There are plenty of opportunities for networking throughout the course, so you may even find a future employer before you graduate.
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