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Introduction
The MA Commercial Music Producer (Online Blended) is a one year, industry-focused Master of Arts Degree, delivered via a combination of online interactive media and face-to-face delivery, and is designed for the technically proficient, aspiring or established commercial producer seeking a more flexible approach to a work-study balance.
The MA Commercial Music Producer (Online Blended) has taken me to the next level. The the tutors really want the best out of you and are so supportive. It has helped me highlight the skills I needed to improve on and made me a much better music producer. Amit Dhiman
The online blended programme features:
• Live classes that are recorded for access at any time
• 1-2-1 academic and pastoral tutorials
• 1-2-1 industry mentoring sessions
• Online songwriting camps with live commercial briefs
• Regular online playbacks and A&R surgeries
• An optional 10-day songwriting camp at Tileyard London
Artists producers and companies located at Tileyard include Martyn Ware, Goetz Botzenhardt, Nikolaj Bjerre, Jon Kelly, Dru Masters, Sean Hargreaves, Paul Whalley, Tom Fuller, Spitfire Audio, Apple Music, PLATOON, Beats One, Focusrite, Pioneer DJ and many more.
Why choose this course?
• Balance your professional and work commitments while studying for a masters
• Receive online tutorials and mentoring
• Exclusive access to online materials
• Access to Tileyard’s professional networks
• Opportunity to join a 10 day songwriting, production and business camp at Tileyard London.
Overview
This practical MA Programme features two pathways:
Commercial Music Pathway
The Commercial Music pathway is a unique opportunity for you to harness the latest technical and creative production skills for multi-genre popular commercial music whilst learning from and collaborating with the extensive professional network based at Tileyard.
Game Sound Pathway
The Game Sound pathway is based on the foundation of the established Commercial Music Producer MA program, but differs in the second (Development) term, focusing on subjects related to the video game industry. Creating sound and music for video games requires a different approach, tools and workflow to linear media as well as industry understanding and career strategy.
All students and are matched with a professional songwriter producer for 1-2-1 mentoring, ensuring continued professional feedback and a strengthening of pathways to employment. Students are also invited to attend International Songwriting Camps alongside on-campus students, providing further opportunities to meet and collaborate with other songwriters and producers.
Online Blended Programme students, working from home studios, can balance studies with other commitments and our bespoke delivery platform empowers collaboration without having to be based on campus. Alumni also receive regular live commercial briefs, discounts on products and events, and can annually pitch any commercial projects to the Tileyard Investment Fund.
Modules
Term 1: Foundation (60 credits)
Contemporary Production Techniques
The Contemporary Production Techniques discipline is designed to provide you with the necessary skills to be able to manage, execute and deliver the practical production aspects of the course. You will explore the essential tools and techniques associated within modern production environments, as we analyse the approaches deployed within the production process of several creative recording sessions.
Study of relevant tools within the software landscape, alongside recording techniques and microphone deployment plays a large part of this module.
Composing and Arranging
The Composing and Arranging discipline focuses on the use and application of musical concepts and techniques. Designed to embed music composition skills for technical professionals from the production idiom, the study includes critical analysis of commercial composition techniques, case studies, genres and the practical evaluation of your own original works.
Alongside this, you will begin to examine the theoretical framework of composition and explore its relationship to practice, including; chords, melody, harmony, countermelodies, musical hooks, harmonic and melodic rhythm and other rhythmic structures and arranging.
The Music Industry: Landscape
The module focuses on the interconnected and collaborative stakeholders and activities undertaken in the production, distribution and marketing of commercially released music. It begins with a mapping and critical evaluation of label, publisher and creative artist management in its historical context along with an analysis of how that landscape is evolving and adapting to competitive dynamics.
The module continues with an audit of those key creative management entities, roles functions, budget and timeline variables. It also details all of the music and entertainment industry legal and contractual points covering recording, publishing, management, live, digital, synchronisation and brand licensing, new tools, techniques and case studies in the physical and digital worlds. Case studies used will be based in the UK and the wider international music scene, and will include both major labels and independents.
Students are assessed on the formulation of a professional campaign for an independent music artist of your choosing, presenting a detailed analysis of key stakeholders, campaign timelines, budgets and marketing strategy.
Term 2: Development – Commercial Music (60 credits)
Mixing Techniques and Sound Design
You will continue to extend your knowledge and theoretical understanding of commercial music production through the study of Mixing Techniques. You will be guided though the process of mixing a track, and experiment with signal processing techniques to adapt and incorporate these methods in your own work.
Making Music Work
You will extend your knowledge and theoretical understanding of commercial composition through the study of writing to commercial brief. This discipline explores the nature of, and routes to, delivering commercial briefs from record labels, music publishers, film and TV productions, advertising agencies, games developers, corporate audio branding, multi-media convergence events and large scale government or local authority projects.
Creative Media Technology
The Creative Media Technology discipline delivers study of the burgeoning maker and hacker landscape. Analysis of instrument creation, physical computing, micro controllers and creative coding for musical professionals is undertaken, alongside study of new ways of manufacture, crowdfunding, batch production and real world applications.
Industry: Entertainment Marketing
The discipline provides a critical evaluation and analysis of the principals and practices of marketing, both physical and digital, with specific reference to entertainment, youth, media and campaign driven marketing case studies. It will focus on the sociological, psychological and consumer behavioural dynamics inherent in branding, promotion and the communication of perceived value.
Term 2: Development – Game Sound (60 credits)
Mixing Techniques and Sound Design
You will continue to extend your knowledge and theoretical understanding of commercial music production through the study of Mixing Techniques. You will be guided though the process of mixing a track, and experiment with signal processing techniques to adapt and incorporate these methods in your own work.
Making Music Work
You will extend your knowledge and theoretical understanding of commercial composition through the study of writing to commercial brief. This discipline explores the nature of, and routes to, delivering commercial briefs from record labels, music publishers, film and TV productions, advertising agencies, games developers, corporate audio branding, multi-media convergence events and large scale government or local authority projects.
Creative Media Technology
The Creative Media Technology discipline looks at the tools and workflows used in video game creation. Game Engines are investigated as well as Game Audio Middleware solutions such as Wwise and FMOD. An introduction to coding provides an understanding of how the sound and music can be controlled and implemented in the game.
Industry: Games Industry Landscape
This discipline will provide an overview of the Video Games industry and will touch upon aspects including the structure of the games industry, income opportunities, game streaming and E- sports as well as the marketing side of the industry. Lectures will be enhanced with executive guests from a range of games development companies.
Term 3: Creation (60 credits)
Creative Production Project
This module is the culmination of your Masters level studies and an opportunity for you to plan, research and ultimately create a major creative production project. The nature and scope of the project you undertake is entirely at your discretion and is an opportunity for you to combine theory and practice into a single portfolio of work.
Throughout the module you will enhance your skills as both a researcher and music producer practitioner, through the design of a body of work that is based on a sound theoretical framework and linked to your main areas of production interests.
The module is supported by an initial series of classes in academic research methods, critical and reflective analysis and project management techniques. You will also be allocated an industry mentor for the duration of the module who will help guide the development of your work. Meetings with your mentor will take place through a balance of regular Skype meetings.
Entry Criteria
This course is open to UK, EU and International students.
A minimum of a 2:2 honours degree, or an appropriate equivalent, i.e. a professional qualification, from a recognised British or overseas institution. Mature students with at least 3 years industry experience are also welcome to apply.
Applicants without an undergraduate qualification at the required level will be considered if they possess three years' work experience in the field and are capable of undertaking and completing the programme at the required academic standard. These applicants will be asked to submit an academic assessment, work experience portfolio after submitting their first application.
Applicants may be asked to interview. Offers are subject to confirmation with the Programme Director and final confirmation with the university.
Applicants who have been taught and assessed in languages other than English should have the English language equivalent to IELTS 6.0
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Assessment
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Assessment
Online Blended Learning Study
Online delivery uses interactive video content and supporting written materials, reinforced with live online conferences, video calls and workshops. Student learning is checked using a combination of:
• Self-assessed exercises
• Peer-assessed exercises
• Teacher/mentor marked assignments
• Interactive tutorials
• Written essays, reflective accounts and reports
• Audio artefacts
• Video presentations (live and pre-recorded)
Feed-forward and feedback is provided using a combination of discussion boards, written delivery and video/audio messaging. Support is also available via e-mail, live chat and video calls.
Career Opportunities
• Studio engineer
• Record producer
• Commercial producer
• Live engineer
• Songwriter
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