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Introduction
Why choose this course?
Overview
Our Marketing and Events Management course will help you develop critical and analytical skills. As well as an understanding of the evolution and direction of theoretical thinking in both fields.
You will develop practical events experience in a range of contexts. And gain the necessary knowledge and skills to fit into any kind of organisation.
The course focuses on employability so you can consider, map and plan your personal development. And develop practical workplace experience.
Our teaching staff write leading textbooks on marketing and have considerable experience and links with industry. You'll hear from leading professionals at guest lectures, gaining insight into today’s dynamic global marketing and events environment.
You can opt to take a work placement year in a marketing and/or events management role. You can also take internships or volunteer. And you'll graduate with a sound awareness of your impact on the global marketing and events industries.
Modules
Entry Criteria
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements
Specific entry requirements
Our standard entry requirement is three A-levels or equivalent qualifications. In some cases, courses have specific required subjects and additional GCSE requirements. In addition to A-levels, we accept a wide range of other qualifications including:
 the Welsh Baccalaureate
 the Access to Higher Education Diploma
 a BTEC National Certificate, Diploma or Extended Diploma at a good standard and in a relevant subject
 the International Baccalaureate Diploma
 the European Baccalaureate Diploma
 Scottish qualifications – five subjects in SCE with two at Higher level or one at Advanced Higher level, or three subjects in Scottish Highers or two at Advanced Higher level
 a recognised foundation course
 T-levels*.
 * T-levels are a relatively new qualification but are already included in the UCAS tariff. We welcome prospective students who are taking this qualification to apply. For some programmes with specific required subjects, particular subject areas or occupational specialisms may be required.
English language requirements
If English is not your first language then you will need to show that your English language skills are at a high enough level to succeed in your studies.
The entry requirement for your course will be expressed as an IELTS level and refers to the IELTS Academic version of this test. We are now also accepting the IELTS Indicator test, you can find out more about the test on the IELTS Indication site. The University however does accept a wide range of additional English language qualifications, which can be found below.
The university’s English language requirements in IELTS levels are as follows:
Course IELTS level
All other undergraduate courses 6.0 overall with 6.0 in reading and writing, 5.5 in listening and speaking
Law, Architecture, Interior Architecture, English Literature (including combined honours), English Literature and Creative Writing 6.5 overall with 6.0 in reading and writing, 5.5 in listening and speaking
Health and Social Care courses 6.5 or 7.0 overall with 6.5 or 7.0 in all components (see individual entries for course details)
Nutrition BSc (Hons) 6.5 overall with a minimum of 6.0 in each component
Built Environment Foundation,
Computing Foundation,
Engineering Foundation 6.0 with 6.0 in reading and writing, 5.5 in listening and speaking
International Foundation Business and Technology,
International Foundation Arts, Humanities and Law 5.5 overall with 5.5 in all skills
International Foundation Diploma 5.0 overall with 5.0 in all skills
If you need a student visa you must take an IELTS for UKVI test.
International Foundation Diploma (Extended pathway) 4.5 overall with 4.5 in all skills
If you need a student visa you must take an IELTS for UKVI test.
Wherever possible we make our conditional offers using the UCAS Tariff. The combination of A-level grades listed here would be just one way of achieving the UCAS Tariff points for this course.
Standard offer
UCAS Tariff Points: 120
A Level: BBB
IB Points: 31
BTEC: DDM
Contextual offer
UCAS Tariff Points: 96
A Level: CCC
IB Points: 28
BTEC: MMM
Further offer details
Applications are also welcomed for consideration from applicants with European qualifications, international qualifications or recognised foundation courses.
Assessment
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Learning and assessment
The compulsory modules build your understanding and knowledge of core marketing and event management disciplines. In your Final Year you can also choose from a range of elective modules, you are thus able to tailor your course to the direction you choose for your career.
In Year 1 Foundations of Academic Success will prepare you for study at undergraduate level. You will also learn about the global context of both marketing and events, investigate the social and economic impact of both areas and learn to plan your first event.
In Year 2 the core compulsory modules build on your first year and prepare you for your honours level final year. You will project manage an event and at the same time enhance your employability skills, this will help you plan your future career and prepare you for graduate employment opportunities.
In your Final Year you will get the chance to apply your learning. You will study a double compulsory module in Strategic Marketing and will explore contemporary issues related to leadership in events and engage with practitioners.
Learning and teaching
We want you to engage with and apply marketing and event management theory in a critical and professional manner.
Our approach to teaching and learning blends critical enquiry with practical insight. The course has a strong vocational focus and includes:
 practical event experience
 live projects
 practitioner involvement in the delivery and assessment of the modules.
Your contact hours include:
 lectures (including guest speakers as well as more theory-based material)
 seminars
 workshops
 tutorials.
Learning activities include:
 in-class exercises
 debates
 discussions
 case study analysis.
Industry professionals come and give guest lectures and input into assessment task design. They also assess and feedback on your problem-solving approaches and the practicality/viability of the solutions you devise.
Assessment
Assessment tasks take a variety of forms. They reflect varying learning styles, the course learning outcomes and employer expectations. They include:
 case studies
 essays
 reports
 practical projects
 presentations
 examinations.
We include a balance of individual and group-based assessments at each level of study. This ensures that all course learning outcomes are fully assessed and that you are prepared for working in diverse teams after graduation.
We also include face to face feedback to supplement written feedback on at least one module at each level.
The majority of teaching and assessment activities take place between Mondays and Fridays, 9am to 7pm. There may be occasions when such activities may fall outside of these hours.
Career Opportunities
Career prospects
This course will prepare you for a career in marketing and/or events management, either for an organisation or working in an agency. On completing this course you will understand marketing and events within a dynamic international context. You may choose to focus on careers in marketing, events management, events marketing or marketing in an events role.
You will be adaptable in recognising the differing needs of diverse organisations in terms of their nature, purpose, size, structure and culture. You will have developed functional knowledge and strategic thinking, along with a range of transferable skills that you need to be an effective, confident, reflective manager in the fields of marketing and events management. The types of roles that you might explore are event management and event marketing in a range of contexts, conference centre manager, marketing executive and charity fundraiser.
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