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Introduction
Why choose this course?
Course structure
Events, tourism, and hospitality depend on each other. That’s why you’ll start by looking at the global visitor economy and how these areas interact. You’ll then look more specifically at the organisation behind global events and the impact of events on nations, discussing major events like the World Cup and the Olympics.
Understanding the role of digital marketing will be key to your success. You’ll look at consumer experience, different platforms used to connect with customers, and the importance of social networking sites and other applications for events.
Then it’s up to you to shape your study with optional modules. What we offer sometimes changes but you’ll have the choice of exciting areas like tourism innovation and entrepreneurship and revenue management.
You’ll apply everything you’ve learnt to a final project. This might be a dissertation which can be on anything from online events to the impact of a certain event. Or perhaps you’d prefer to do a client project instead.
Overview
Famous festivals. Mega sporting competitions. Global meetings and congresses. On our Global Events Management MSc, you’ll unlock opportunities to take the lead organising large-scale events like these around the world. It doesn’t matter if you haven’t got experience in this area – we’ll give you the know-how you need.
Responsibility, sustainability, and inclusion are at the heart of this course. You’ll also benefit from a global programme of guest speakers. Hear from experts from all corners of the globe and learn about current issues for the industry such as event accessibility, and sustainability.
Take your learning beyond the lecture theatre with our practice focused electives. You can deliver a real-life event – with our Planning and Delivering the Sustainable Event module. Pick the Dark Tourism module and you’ll design a new experience for an attraction in this area. All these experiences will boost your employability and prepare you for success.
Ranked 3rd in the UK & 24th in the world – Hospitality and Leisure Management Programmes, QS World University Rankings 2023
Modules
Compulsory modules
Global Event Operations
This module aims to provide students with a broad overview of the core competencies required to lead the complex organisational structures involved in global events management and to develop ethical values such as responsible management, sustainability and inclusivity so that students can contribute to development of sustainable event legacies.
Global Events and Society
The module focuses on three themes: the social and cultural contexts in which events take place; the various stakeholders who affect and are affected by events; and the social, cultural, environmental, economic and political impacts of events for states, regions, organisations, groups and individuals.
Global Visitor Economy
This module introduces students to key concepts in the visitor economy and looks specifically at the sectors of tourism, hospitality and events by developing knowledge, understanding and synthesis of their contemporary milieu.
Digital Marketing and Consumer Experience
This module seeks to explore the nature of digital marketing in the global visitor economy and how this is transforming the nature of tourism, hospitality and events. It also seeks to analyse how a digital marketing plan is developed using an omni channel approach for different cultures.
Mentoring and Leadership Development
The module recognises the importance of self-development, and lifelong learning for postgraduates. Students are challenged to engage in reflective thinking to further reassess their ability to effectively manage their own development amidst a diverse range of relationships and leadership encounters within the international hospitality, events and tourism industries.
Research Methods in Hospitality, Events and Tourism Management
This module is geared towards the preparation for, and successful completion of, high quality, rigorous and systematic hospitality, events and tourism management research. It underpins the range of capstone modules offered by the Business School and is of general relevance to the successful completion of coursework.
Optional modules
Dark Tourism
This module aims to introduce students to the context and practice of dark tourism within the hospitality, tourism, and events industries. Students are introduced to the conceptual and practical development of dark tourism; its scale and scope, which includes a wide range of international case studies of dark visitor attractions, dark accommodations, and dark festivals and events; as well as the underpinning issues and challenges relating to the management of dark tourism experiences, including ethical concerns, authenticity, and experience design.
Film-induced Tourism
This module aims to introduce students to the context and practice of film-induced tourism within the hospitality, tourism, and events industries. Students are introduced to the conceptual and practical development of film-induced tourism; its scale and scope, which includes a wide range of international case studies of film-induced tours, visitor attractions, accommodations, restaurants, and events; as well as the impacts film-induced tourism has on destinations and local communities.
Planning and Delivering the Sustainable Event
The module is based on ISO 20121 Sustainable Events Management; this is a global industry standards framework, and focuses on key principles and concepts of international events management to the delivery of a real world event.
Professional development (compulsory for those on sandwich mode)
This supervised work experience module is part of the two-year sandwich mode for international students, who joined their MSc Programme in September or January. The module offers MSc students paid supervised work experience in one of a range of hospitality, tourism and event organizations in the UK for up to 52 weeks (40 weeks minimum).
Revenue Management
This module introduces students to concepts such as capacity management, dynamic pricing and creative product development by developing a deep understanding of revenue management. To fully understand how to apply revenue management, students need to be aware of elements which influence customer purchase decisions and to evaluate the complex relationship between price, cost, volume and profit.
Tourism Innovation and Entrepreneurship
This module aims to help students understand the context of tourism innovation, and how entrepreneurship helps to develop innovative tourism products/services that contribute to sustainable local, regional and national tourism development strategies. The module will cover how political, economic, social and technological trends in the external environment drive tourism innovation.
Optional modules
Client Project
You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The 'issue' in question may be current management problem for the client organisation or related to future strategic choices. The Client project provides you with a significant learning and personal development experience.
Dissertation
This module gives you the opportunity to explore and develop expertise in an area of interest. You are encouraged to choose topics that will be valuable in your future career. This is a self-managed activity, driving your own research project while being guided and advised by a supervisor.
Optional modules
Work Placement
This module is a great opportunity to gain one year’s supervised paid work experience in the UK or internationally in a marketing role. You will investigate a marketing challenge in a commercial or non-profit organisation. Throughout this module, you apply the practical concepts you have learned on the course. When you are working for the organisation, you will be responsible for managing a large proportion of your own learning, including tracking and recording your progress.
We provide lots of support to help you find paid work experience and gain connections with various organisations. Our placements team (WAVES) has a database which records work placement opportunities and they run numerous placements fairs where you could meet potential employers. Securing a work experience placement is your responsibility and does take a lot of effort, but this gives you valuable experience. You would need to cover your own living and travel costs throughout this duration.
Research
Our research staff publish in prestigious top tier internationally rated journals including Annals of Tourism Research, Tourism Management, International Journal of Hospitality Management, Event Management, The Service Industries Journal, European Journal of Marketing, Journal of Services Marketing, International Small Business Journal and Journal of Small Business Management.
Entry Criteria
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements
Specific entry requirements
A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution.
Applicants who possess a diploma rather than a good degree may be eligible for entry provided they have compensatory work experience and can demonstrate career development.
Entry will also be subject to two satisfactory references (one of these must be an academic reference).
If English is not their first language students will need to satisfy the university's English language requirements: IELTS minimum level 6.0 (with a minimum of 6.0 in reading and writing, and 5.5 in listening and speaking) or equivalent. Students who have completed their undergraduate degree in the UK (at least one full year of study) will automatically meet the university’s English language requirements.
Our standard entry requirement is three A-levels or equivalent qualifications. In some cases, courses have specific required subjects and additional GCSE requirements. In addition to A-levels, we accept a wide range of other qualifications including:
the Welsh Baccalaureate
the Access to Higher Education Diploma
a BTEC National Certificate, Diploma or Extended Diploma at a good standard and in a relevant subject
the International Baccalaureate Diploma
the European Baccalaureate Diploma
Scottish qualifications – five subjects in SCE with two at Higher level or one at Advanced Higher level, or three subjects in Scottish Highers or two at Advanced Higher level
a recognised foundation course
T-levels*.
* T-levels are a relatively new qualification but are already included in the UCAS tariff. We welcome prospective students who are taking this qualification to apply. For some programmes with specific required subjects, particular subject areas or occupational specialisms may be required.
English language requirements
If English is not your first language then you will need to show that your English language skills are at a high enough level to succeed in your studies.
The entry requirement for your course will be expressed as an IELTS level and refers to the IELTS Academic version of this test. We are now also accepting the IELTS Indicator test, you can find out more about the test on the IELTS Indication site. The University however does accept a wide range of additional English language qualifications, which can be found below.
The university’s English language requirements in IELTS levels are as follows:
Course IELTS level
All other undergraduate courses 6.0 overall with 6.0 in reading and writing, 5.5 in listening and speaking
Law, Architecture, Interior Architecture, English Literature (including combined honours), English Literature and Creative Writing 6.5 overall with 6.0 in reading and writing, 5.5 in listening and speaking
Health and Social Care courses 6.5 or 7.0 overall with 6.5 or 7.0 in all components (see individual entries for course details)
Nutrition BSc (Hons) 6.5 overall with a minimum of 6.0 in each component
Built Environment Foundation,
Computing Foundation,
Engineering Foundation 6.0 with 6.0 in reading and writing, 5.5 in listening and speaking
International Foundation Business and Technology,
International Foundation Arts, Humanities and Law 5.5 overall with 5.5 in all skills
International Foundation Diploma 5.0 overall with 5.0 in all skills
If you need a student visa you must take an IELTS for UKVI test.
International Foundation Diploma (Extended pathway) 4.5 overall with 4.5 in all skills
If you need a student visa you must take an IELTS for UKVI test.
Assessment
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Learning and teaching
Teaching and learning on the MSc Global Events Management is guided by student study plans for each module which consist of in-class, face-to-face teaching, field visits, guest lectures, experiential learning, online tutorials and other online activities, guided and self-study activities geared towards completing coursework assignments and suggested enrichment activities. Enrichment activities are optional activities which are optional but meant to enhance the teaching and learning experience.
Assessment
You will be assessed on individual and group coursework and your final project.
Start this course in January
You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Career Opportunities
Careers
A future in global events management is full of opportunities, challenges, and amazing experiences. You’ll understand the issues facing the industry and be ready to work anywhere in the world.
Armed with a degree in this area, you’ll be ready for roles in:
global meetings,
conferences and exhibitions,
mega sporting events,
live music tours,
major music festivals,
carnivals and parades,
sales events hosted by global brands.
Former graduates who have qualified in events management are currently working as:
conference and banqueting coordinators for hotels,
marketing and events specialists for the National Health Service (NHS),
museum event managers,
freelancers and entrepreneurs running their own event businesses.
After you graduate, you might decide to continue your research with a PhD. A PhD helps you become a subject matter expert, become a consultant, or teach the next generation of global event leaders.
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