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Introduction
Why choose this course?
Key features
 We are recognised as one of the country’s most sustainable fashion and textiles schools (Green Gown Awards, 2021) and one of the best fashion schools in the world for 2022 (CEOWORLD, 2022).
 Learn about the technical elements of successful event styling and production – including the creation of image, film and graphics.
 Gain the skills and confidence you’ll need to act as a consultant to industry partners, including fashion brands, fashion media and event organisations.
 Study a wide and practical range of topics including computer-aided design (CAD), photography and video for fashion, concept building, and fashion illustration.
 Cover areas including visual research, illustration, storyboarding, audience analysis, styling, photography, fashion graphics and film, editorial development, event styling and production, freelance/self-employment skills and project management.
 Take part in international competitions and work with big brands on live briefs. Recent briefs have been set by Mint Velvet, Ted Baker, DAA (Designers Against AIDS), Graduate Fashion Foundation, Sue Ryder, Lee Jeans and Shelter.
 Graduates can expect to flourish in careers within the fashion styling and communication industries as journalist contributors, media commentators, promoters, editors or stylists, and with big fashion brands and media groups.
 The award-winning Vijay Patel Building provides both the space and the facilities to foster creative thinking, where ideas can develop and flourish for all our art and design students.
 Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.
Overview
As part of the global fashion industry, the fashion stylist and communicator creates visual stories, employs technologies and exploits promotional platforms. You’ll learn how to engage with audiences and tell ‘style stories’ to transform fashion products from just objects into modern must-have trends.
You’ll become proficient in visual research, illustration and storyboarding, and project management. You’ll work collaboratively with peers and industry experts and foster a network of future career contacts and opportunities.
Modules
First year
• Block 1: Fashion Styling
• Block 2: Fashion Image Creation
• Block 3: Communication Creation
• Block 4: Fashion Film Cultures
Second year
• Block 1: Concept to Consumer
• Block 2: The Fashion Client: Campaign with Film
• Block 3: Fashion Event Styling
• Block 4: Futures: Professional and Promotional Identity
Third year
• Block 1: Fashion Communication and Styling Consultancy
• Block 2: Fashion Communication and Styling Portfolio
• Block 3 and Block 4: Final Major Project
Entry Criteria
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry criteria
Typical entry requirements
We welcome applicants from a range of backgrounds.
 Art and Design Foundation or
 112 points from at least 2 A ‘levels
 BTEC Extended Diploma DMM
 International Baccalaureate: 26+ Points or
 T Levels Merit
Plus five GCSEs grades 9-4 including English Language or Literature at grade 4 or above.
 Pass Access with 30 Level 3 credits at Merit and GCSE English (Language or Literature) at grade 4 or above
We will normally require students to have had a break from full time education before undertaking the Access course.
 We also accept the BTEC First Diploma plus two GCSEs including English Language or Literature at grade 4 or above
English language requirements
If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.
English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.
Interview and Portfolio
Interview required: Yes
Portfolio required: Yes
Assessment
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Teaching and assessments
Structure
A variety of learning and teaching strategies are utilised within the degree programme. New concepts and methodologies are introduced via lecture and seminar discussion, technical processes and skills and demonstrated and then practically developed by you in workshops and media studios. Throughout the three years of study you will receive formative feedback on projects, either from tutor led, group stage reviews or from individual formative assessments. At each of these, you will receive written feedback to support and guide your development before carrying out future work. Part of this feedback will focus on areas to improve work already carried out and students are afforded the opportunity to address feedback and revisit of work to address current problem areas before the summative assessment. Both formative and summative feedback, will on your development and the achievement of the modules learning outcomes.
Summative assessment of all work carried out will take place at the conclusion of the module and is accompanied by written and verbal feedback. Assessment can be varied, but generally will take the form of a visual presentation, static display and or portfolio creation.
Contact hours
You will be taught through a combination of lectures, tutorials, seminars, workshops, practical activities, group work and self-directed study. Assessment is through coursework (presentations, essays and portfolio/event outcomes). Your precise timetable will depend on the modules of study in each term however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures, tutorials and practical workshops) each week, and we expect you to undertake at least 24 further hours of independent study to progress and complete research and project outcomes.
Awards and memberships
Ranked as one of the best fashion schools in the world for 2022 (CEOWORLD, 2022) and in the top 10 in the UK for 'career after 15 months' (The Guardian University Guide 2022), our innovative and widely-respected courses help prepare students for fulfilling futures in this fast-paced industry.
Green Gown Award
The School of Fashion and Textiles won the Next Generation Learning and Skills Award in the Green Gowns Awards 2021 and received global recognition in the International Green Gown Awards 2022. These awards are the gold standard for sustainability in universities around the world and this puts DMU at the forefront of sustainable fashion and textiles education in the UK. Sustainability is at the heart of our curriculum and teaching, empowering our students to be agents of change within the industry.
UK Fashion and Textiles Association
We are members of the UK Fashion and Textile Association which ensures our teaching stays up to date with the latest developments in the sector and provides valuable industry links that enhance our courses.
Career Opportunities
Placements
This course gives you the option to enhance and build your professional skills to progress within your chosen career, through a placement. Our dedicated team offers a range of careers resources and opportunities so you can start planning your future.
We have excellent links with the fashion industry, ensuring you work on industry relevant projects and client briefs to gain more experience and build your external reputation before you graduate.
There will be opportunities to take part in national and international competitions and be part of DMU’s showcase to industry leaders at events such as Graduate Fashion Week in London.
DMU Global
Our innovative international experience programme DMU Global aims to enrich studies, broaden cultural horizons and develop key skills valued by employers.
Through DMU Global, we offer an exciting mix of overseas, on-campus and online international experiences, including the opportunity to study or work abroad for up to a year.
Our Fashion students have recently undertaken DMU Global trips to places such as Paris, Hong Kong and New York, where they visited companies such as Burberry, Coach, Rituals, O'Neill and Calvin Klein.
Graduate careers
We expect graduates to go on to a variety of areas within the fashion styling and communication industries such as journalist contributors, media commentators, editors stylists, fashion researchers, show producers, show curators and art directors.
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