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Introduction
Why choose this course?
Key features
 Study a stimulating, challenging and interesting programme, designed to arm you with vital skills and competencies in preparation for life after university.
 Practice-focused modules will use SimVenture simulation software.
 The work-based, live case study assessment gives you experience of working with real companies as a consultant to enhance your employability skills.
 Create a feasible and compelling solution to a new business venture within a specific market and pitch your idea to a panel consisting of staff, experienced entrepreneurs and potential investors as a part of the Venture Creation Project module.
 Benefit from the expertise of our lecturers, many of whom have worked in business and bring real-world experience into the classroom.
 Guest lectures from business experts add real value to your experiential learning.
 Placement opportunities with local, national and global companies. Past students have landed roles in purchasing and logistics at Siemens and as a management trainee at Enterprise Rent-A-Car.
 Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.
Overview
Building enterprise is seen as one of the most effective ways to realize individual promise and spur the economy. Entrepreneurial minds are constantly refining ways to produce and deliver goods and services, develop new products and services, or indeed create new industries. Preliminary research shows how vital entrepreneurial thinking is to this process, driving our national prosperity.
Whether you want to launch your own business or change an existing organisation, this programme immerses you in the world of creative business thinking, helping you to prepare for employment after university. You will develop your entrepreneurial and creative skills and apply them to real-world situations.
Taught by lecturers with industry experience, this course will hone your key competences as you study core topics that cut across business and entrepreneurial practice. Innovative modules will teach you relevant knowledge and equip you with practical skills. You’ll be able to take part in a collaborative consultancy project with businesses in the Leicester area and simulate a new venture creation using SimVenture software. You will also have the opportunity to pick the optional final year module, Venture Creation Project, where you will get to create a feasible and compelling solution to a new business venture within a specific market and pitch your idea to a panel consisting of staff, experienced entrepreneurs and potential investors.
Modules
Year 1
Block 1: Entrepreneurship and Innovation Today
This module offers students a theoretical and practical understanding of entrepreneurship and innovation in today’s contexts. It provides students with a broad picture of the importance of entrepreneurship and innovation within the economy, in different sectors – from private, public to third sectors, and in relation to a variety of organisations, from SMEs, family businesses to high growth companies. The module also offers an opportunity to investigate aspects of business building and development, including exploring concepts of the entrepreneurial mindset. Students will get the opportunity to simulate a new venture creation using SimVenture software.
Block 2: Fundamentals of Business Theory and Practice
This module introduces students to the fundamentals of business theory and practice, including the diversity of internal and external contexts in which organisations operate. Students will also learn about the key management functions of planning, leading, organising and controlling and various aspects of the business environment and operations. Students will learn about how key internal business functions are successfully integrated into organisations and how this in turn positions organisations for external success. In addition, students can expect to be onboarded in the areas of academic research, writing and referencing skills.
Block 3: Marketing Principles for Entrepreneurship
The module offers students an introduction to marketing theory; brought to life by illustrating its practical application. Contemporary challenges facing marketers - e.g. e-marketing, ethics and globalisation will be given particular emphasis. This module establishes the foundational principles that students will apply in subsequent modules and as practitioners in their day-to-day work. This module encourages students to develop key skills in collaborative working, spoken and written communication skills and their ability to identify and evaluate quality sources of information to develop evidence-based solutions to practical marketing challenges.
Block 4: Entrepreneurial Finance
This module aims to provide students with a comprehensive understanding of the role finance plays in the start and growth of new business ventures. Students will be familiarised with different sources and uses of funds, learn to read and analyse key financial statements, and interpret key performance indicators for different types of businesses in different sectors. The module introduces students to the necessary knowledge and skills to support their decision-making from a financial perspective to ascertain the financial sustainability of a business venture.
Year 2
Block 1: Creative Branding, Buying & Selling
This module will introduce students to the importance of developing a personal and corporate brand, as well as buying, selling and negotiations skills. Students will get exposure to industry professionals and the support services available on campus. The assessment will relate to practical skills development such as creating a CV and a LinkedIn profile.
Block 2: Sustainable Entrepreneurship and Business Ethics
The scale of current social and environmental problems requires steady flows of new entrepreneurial and innovative solutions. This module aims to develop an understanding of a spectrum of ways for entrepreneurship and innovation to be a positive driver of social change and sustainable solutions. It also introduces students to concepts and debates in the field of social entrepreneurship from a theoretical and practical point of view. Students will have the opportunity to explore and examine the taught material upon the experiences of real social entrepreneurs, as well as their own work creating an innovative solution to a real local social issue.
Block 3: Business Analytics and Research Skills
This module introduces how business research and analytics affects different business situations, utilising a variety of research skills. It equips students with the necessary tools and techniques to prepare a business research proposal, choosing appropriate methods of data collection and analyse and interpret the data for any business environment. It prepares students to analyse business problems and opportunities in general via a rigorous research process.
Block 4: Managing Projects and Consulting Live
The module provides a clear link between the development of relevant skills and employability through different perspectives, exploration of alternative solutions, critical evaluation and integration of theory and practice in a range of business contexts. The module achieves this through a controlled and collaborative consultancy project using real live businesses in the Leicester area. The student will develop an understanding of strategic theory and methods required to support consultancy practice and test those theories through an in-depth collaboration with a company where you can apply previously acquired knowledge and skills, engage with ideas and solutions as a group and develop relationships that are typical of strategic teamwork.
Year 3
Block 1: Critical Perspectives on Entrepreneurship
Entrepreneurship is largely considered to be a positive force, driving venture creation and economic growth. This module examines the key areas of entrepreneurship and the accepted norms, whilst critically questioning the importance within a business context. It explores the dominant assumptions of scholarship within the context entrepreneurship and critically examines the challenges faced by entrepreneurs in the world of business today.
Block 2: Business Strategy and Governance
This module introduces students to the theory and practice of corporate and business strategies and governance for different types of organisations at different points in the business life cycle, from startups and MSMEs to SMEs and international businesses. In the early stages, students will be introduced to concepts and tools necessary for critical strategic analysis. The module focuses on specific strategic issues and challenges that affect contemporary business operations. A strong focus will be placed on the management of change, organisational learning and strategy implementation.
Block 3: Digital Transformation and Entrepreneurship
This module aims to provide an insight into the emergence of digital entrepreneurship, key concepts, business models and the resources needed to develop successful ventures. Students will have the opportunity of immersing themselves in a new, exciting domain while also expected to be critically reflective about the challenges of the practices in the field.
Block 4:
Venture Creation Project
This module will combine and build upon previous theories, practices and research, through a series of lectures and workshops that will support students to identify a new business venture opportunity and enable the student to create a feasible and compelling solution to a new business venture within a specific market. At the end of the module, the student will pitch their new venture creation to a panel consisting of staff, experienced entrepreneurs and potential investors.
OR
Dissertation
This module provides an opportunity for students to undertake an independent study in an area of special interest within the broad areas of business, entrepreneurship and innovation. This module draws on the academic skills and practices students have developed from the commencement of their studies, including introductory business research skills. This opportunity for in-depth research can help prepare students for careers where such research skills are required and/or for subsequent postgraduate research study.
Entry Criteria
Entry criteria
GCSEs
 Five GCSEs at grade 4 or above including English and Maths
Plus one of the following:
A levels
 A typical offer is 112 UCAS points. You need to study at least two subjects at A Level or equivalent (e.g. BTEC)
T Levels
 Merit
BTEC
 BTEC National Diploma - Distinction/Distinction/Merit
 BTEC Extended Diploma - Distinction/Distinction/Merit
Alternative qualifications include:
 Pass in the QAA accredited Access to HE overall 112 UCAS tariff with at least 30 L3 credits at Merit.
 English and Maths GCSE required as separate qualification. Equivalency not accepted within the Access qualification. We will normally require students to have had a break from full-time education before undertaking the Access course.
 International Baccalaureate: 26+ points.
Mature students
We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.
English language requirements
If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.
English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.
Contextual offer
To make sure you get fair and equal access to higher education, when looking at your application, we consider more than just your grades. So if you are eligible, you may receive a contextual offer. Find our more about contextual offers.
Assessment
Teaching and assessment
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study.
Assessment is through a varied range of innovative coursework methods (presentations, essays and reports) and usually an exam or test. Examples of coursework include:
 A work-based live case study in which you visit and work with a real company as a strategy consultant
 Studying different types of leadership and working in groups on different projects where you take it in turns to be the leader of a small team
Assessment is typically weighted as follows in your first year:
 Exam: 28%
 Coursework: 72%
These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.
Teaching contact hours
This is a full-time course. Each module is worth 30 credits. It is expected that student will spend a total of 300 hours of study for each module. You should be prepared to devote approximately 10 contact hours a week to your studies and additional independent hours of study in order to succeed. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.
Other: In addition, each module provides a two-hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.
Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.
Career Opportunities
DMU Global
Our innovative international experience programme DMU Global aims to enrich studies, broaden cultural horizons and develop key skills valued by employers.
Through DMU Global, we offer an exciting mix of overseas, on-campus and online international experiences, including the opportunity to study or work abroad for up to a year.
Placements
An optional paid placement year offers invaluable professional experience.
We can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement.
We advertise posts in all locations in the private, public and not-for-profit sectors, including some international posts.
Our students have taken placements with companies including Pfizer, Nissan, Volvo, FedEx, Ernest Young and Bosch.
Graduate careers
Employers are now looking for graduates who possess the types of enterprising skills and attitudes taught on this course, enabling them to be successful across a range of different environments and contexts.
Recent graduates have gone onto roles such as Business Analyst at Capita, Supply Manager at Cummins, General Management Graduate at Network Rail and Business Process and Design Analyst at Vodafone.
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