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Introduction
Why choose this course?
COURSE FATURES
• Explore the digital landscape of global marketing
• Gain insights and join discussions on consumers and marketing relationships
• Develop key analysis, audience reflection, brand strategy, and campaign planning skills
Overview
This course has been designed to give students the knowledge and skills needed to succeed in the contemporary business and marketing environment. In particular, the course focuses on the digital transformation of the marketing profession and considers the myriad ways in which technology has empowered marketers in recent years, whilst exploring future developments in the digital space.
The course also focuses heavily on entrepreneurship, along with the business and leadership skills needed to launch, promote, and grow new ventures, products, and services. There is also a heavy focus on brand management across a range of platforms and channels.
The final major project will give students the opportunity to research and develop ideas in an area of specific interest to them. Sustainability, ethics, entrepreneurship, and cross- cultural awareness are key themes of this course. The degree boasts a team of exemplary academics coupled with external industry experts. Content and delivery methods are exciting, relevant, and rewarding. Each of the modules will examine three common and integrated themes: internationalisation, digital marketing, and entrepreneurship.
Modules
STRUCTURE AND CONTENT
Over the course of your MBA you will study 6 modules:
• Principles of International Marketing
• Developing Digital Strategies, Innovation and E-Commerce
• Cross-Cultural Leadership and Human Capital Management
• Customer-Centric Marketing and Strategic Brand Management
• Postgraduate Integrative Project
• Postgraduate Study Skills, Research Methods, and Ethics
Entry Criteria
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
ENTRY REQUIREMENTS
Students must have equivalent of a UK first degree at 2:2 or above plus relevant experience.
AND
Have previously been taught in English and have sufficient command of English to undertake postgraduate study or have an IELTS (or equivalent) score of 6.5 or better.
If you have completed a bachelor’s degree or an equivalent non-UK qualification and did not achieve our required grades for entry but can demonstrate that your life/work skills would make you suitable, you should still consider applying.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Assessment
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
TEACHING AND ASSESSMENT
Timetable
FULL-TIME SCHEDULE:
Standard delivery
Studying on campus 2 days a week which is Monday - Friday (10:00-17:00)
PART-TIME SCHEDULE:
Studying on campus 1 day a week which is Monday - Friday (10:00-17:00)
Assessment
All assessments are assignments based on the eight taught modules together with a dissertation based on an organisation that the candidate is intimately familiar with, or their own business.
EMPLOYABILITY
There is no better way to enhance your marketing skillset and experience than studying for a degree designed towards the modern practices of marketing. This degree has been developed by academics, together with senior industry professionals, to encapsulate the exact requirements that are required by global marketing organisations.
Preparation for an executive role is implicit throughout the degree, through delivering exciting, relevant, and forward-thinking modules that will give students the skills and knowledge to fulfil their potential and further their careers. Moreover, an MSc will provide the opportunity to progress to a DBA or PhD, and we can advise on your next steps with these too. During your studies, there will be the opportunity to participate in the employability scheme.
Career Opportunities
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