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Introduction
At ARU London, we realise that the marketing function of an organisation is a dynamic, creative, and fast-moving process.
Our lecturers are experts in their fields, and all have industry experience. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness.
Why choose this course?
COURSE FEATURES
• Develop an understanding of audiences, business structures, modern marketing, and management
• Gain new perspectives from industry professionals
• Learn independently and collaboratively using research methods and key principles of business
Overview
This course's syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing.
With marketing knowledge and skills grounded in key business concepts, this course lays the balanced foundations for a successful career.
Modules
Year 1
Sustainable Business in the Contemporary Environment
Academic and Professional Skills
Economics for Business
Business Finance
Year 2
Legal Aspects of Business
Managing Human Resources
Principles and Practice of Marketing
Marketing Communications and Branding
Sustainability in Career Development
Year 3
Consumer Behaviour
Executing Business Strategy
Digital Marketing
Undergraduate Major Project
TEACHING AND ASSESSMENT
We’ll assess your progress through a variety of methods from coursework, group assignments, activity-based assignments and exams. You can expect to part take in on-going problem-solving activities, projects and presentations. You’ll also be able to access support material through our ARU Virtual Learning Environment (VLE).
All assignments are designed with your career progression in mind and give you opportunities to develop and improve transferable skills employers look for.
Timetable
FULL-TIME SCHEDULE
Standard delivery:
Studying on campus 2 days a week which is Monday - Friday (10:00-17:00)
Entry Criteria
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
ENTRY REQUIREMENTS
ARU London's standard offer is 96 UCAS tariff points from 3 A Levels, e.g. BCC.
Alternatively, ARU London asks for:
• Irish Leaving Certificate: BBCCC.
• Scottish Highers: BBCCC.
• BTEC Level 3 Extended Diploma: DMM in a business-related subject.
• International Baccalaureate Diploma: 24 points.
All applicants are required to have at least 3 GCSEs at grade C, or grade 4, or above, including English and Maths.
If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
Applicants studying for other qualifications should contact ARU London to discuss their circumstances.
We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience.
Our published entry requirements are a guide only and our decision will be based on our assessment of your overall suitability for the course. We treat everyone as an individual which means we will look at your whole application including any relevant work experience and personal circumstances as well as your educational qualifications.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Assessment
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Career Opportunities
ASSOCIATED JOBS
• Advertising Account Manager
• Copywriter
• Market Researcher
• Marketing Executive
• Media Planner or Buyer
• Social Media Manager
• Event Manager
• Public Relations Account Manager
• Product Manager
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