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Introduction
Why choose this course?
Overview
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements
Specific entry requirements
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:
a minimum of a second-class honours degree
or equivalent overseas degree from a recognised institution
or equivalent professional or other qualification.
Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.
Entry will also be subject to two satisfactory references (one of these must be an academic reference).
English language requirements
If English is not your first language you will need to satisfy the university's English language requirements:
IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking).
if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements
Modules
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Learning and assessment
You will study six compulsory modules including a module which helps develop your professional and academic skills. You’ll choose either a dissertation or client project.
If you start in September, you can choose the sandwich mode, which gives you the opportunity to apply for a one year paid work placement in a marketing role.
You will also have the opportunity to study for and sit the professional certificate exam from the Institute of Direct and Digital Marketing (IDM). In addition to gaining exemptions from the Chartered Institute of Marketing (CIM) diploma, thus enhancing your professional profile.
Start this course in January
You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Learning and teaching
Most of the teaching on this course takes the form of interactive workshops.
You will strengthen your practical analysis and decision-making skills with:
lectures
discussions
role-play exercises.
These are linked with selected case studies and assessments.
Structured group assignments allow you to develop your skills in working as part of a team.
Our teaching staff are academic researchers and/or from an industry background. They have an in-depth practical experience of business and management issues. You will also learn from visiting speakers from:
business
industries
consultancies
research bodies.
Live research projects for an organisation will give you practical experience, putting your knowledge of marketing approaches and theories into practice.
Assessment
You will be assessed in a number of ways which will encourage your creativity. These include:
individual and group reports and presentations
portfolios
reflective statements
examinations
open briefs.
Classroom activities will prepare you for the assessment process. This involves structured engagement with both peer and tutor feedback.
You will be supported by a tutor in a supervisor role, who will provide regular feedback on your progress.
You will focus on a marketing communications management topic through the dissertation and client project. Both are self-managed.
Research
Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Please visit our research pages to learn about our three research centres: The Centre for Business, Society and Global Challenges; The Centre for Diversity Policy Research and Practice and the International Centre for Coaching and Mentoring Studies (Research in the Oxford Brookes Business School). Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.
Entry Criteria
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements
Specific entry requirements
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:
a minimum of a second-class honours degree
or equivalent overseas degree from a recognised institution
or equivalent professional or other qualification.
Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.
Entry will also be subject to two satisfactory references (one of these must be an academic reference).
English language requirements
If English is not your first language you will need to satisfy the university's English language requirements:
IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking).
if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements
Assessment
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Learning and assessment
You will study six compulsory modules including a module which helps develop your professional and academic skills. You’ll choose either a dissertation or client project.
If you start in September, you can choose the sandwich mode, which gives you the opportunity to apply for a one year paid work placement in a marketing role.
You will also have the opportunity to study for and sit the professional certificate exam from the Institute of Direct and Digital Marketing (IDM). In addition to gaining exemptions from the Chartered Institute of Marketing (CIM) diploma, thus enhancing your professional profile.
Start this course in January
You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Learning and teaching
Most of the teaching on this course takes the form of interactive workshops.
You will strengthen your practical analysis and decision-making skills with:
lectures
discussions
role-play exercises.
These are linked with selected case studies and assessments.
Structured group assignments allow you to develop your skills in working as part of a team.
Our teaching staff are academic researchers and/or from an industry background. They have an in-depth practical experience of business and management issues. You will also learn from visiting speakers from:
business
industries
consultancies
research bodies.
Live research projects for an organisation will give you practical experience, putting your knowledge of marketing approaches and theories into practice.
Assessment
You will be assessed in a number of ways which will encourage your creativity. These include:
individual and group reports and presentations
portfolios
reflective statements
examinations
open briefs.
Classroom activities will prepare you for the assessment process. This involves structured engagement with both peer and tutor feedback.
You will be supported by a tutor in a supervisor role, who will provide regular feedback on your progress.
You will focus on a marketing communications management topic through the dissertation and client project. Both are self-managed.
Research
Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Please visit our research pages to learn about our three research centres: The Centre for Business, Society and Global Challenges; The Centre for Diversity Policy Research and Practice and the International Centre for Coaching and Mentoring Studies (Research in the Oxford Brookes Business School). Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.
Career Opportunities
Career prospects
Our Graduates are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:
Johnson & Johnson
Hitachi
DK
Avis
PWC
As well as a number of small and medium sized ‘digital’ agencies.
Examples of our graduates’ positions in marketing include:
marketing managers
marketing planners
brand managers
corporate communication managers
social media community managers.
In addition, some of our students go on to start their own companies.
We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery and provide opportunities for placements and employment.
In addition to the professional career development support provided within the programme, the University has an active and enthusiastic careers service. This service helps you gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
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