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Introduction
Why choose this course?
Overview
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements
Specific entry requirements
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:
 a minimum of a second-class honours degree
 or equivalent overseas degree from a recognised institution
 or equivalent professional or other qualification.
Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details.
Entry will also be subject to two satisfactory references (one of these must be an academic reference).
English language requirements
If English is not your first language you will need to satisfy the university’s English language requirements:
 IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking).
 If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.
Modules
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Learning and assessment
You will study eight compulsory modules, including a module which helps your professional and academic skills. You’ll choose either a dissertation or client project.
If you start in September, you can choose the sandwich mode. This gives you the opportunity to apply for one year’s paid supervised work experience in a marketing role. The course lasts two years.
If you choose not to take a work placement, the course lasts one year.
If you start in January the course takes one year as there is no placement option.
Start this course in January
You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Learning and teaching
Most of the teaching takes the form of interactive workshops. You will strengthen your practical analysis and decision-making skills with:
 lectures
 discussions
 role-play exercises.
These are linked with selected case studies and assessments.
Structured group assignments and an online group-based marketing simulation will develop your skills in working as part of a team.
Live research projects for an organisation allow you to gain practical experience. And to put your knowledge of events marketing approaches and theories into practice.
You will benefit from the insight of teaching staff at the Business School. They are engaged in academic research or come from an industry background with in-depth practical experience of business and management issues.
You’ll take part in leading edge discussions and specialist events with input from visiting speakers from the world of business, consultancies and research bodies.
Assessment
You will be provided with a draft assessment schedule at the beginning of your programme. And you’ll receive a confirmed assessment schedule at the beginning of each semester.
We use a range of assessment methods, including:
 individual and group reports and presentations
 portfolios
 reflective statements
 open briefs that encourage individual creativity.
You will improve your assessment technique and develop your confidence, through completing coursework.
Group work is assessed in two compulsory modules.
All assessment aligns with the University’s Assessment Compact.
Research
Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Please visit our research pages to learn about our three research centres: The Centre for Business, Society and Global Challenges; The Centre for Diversity Policy Research and Practice and the International Centre for Coaching and Mentoring Studies (Research in the Oxford Brookes Business School). Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.
Entry Criteria
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements
Specific entry requirements
The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:
 a minimum of a second-class honours degree
 or equivalent overseas degree from a recognised institution
 or equivalent professional or other qualification.
Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details.
Entry will also be subject to two satisfactory references (one of these must be an academic reference).
English language requirements
If English is not your first language you will need to satisfy the university’s English language requirements:
 IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking).
 If you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.
Assessment
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Learning and assessment
You will study eight compulsory modules, including a module which helps your professional and academic skills. You’ll choose either a dissertation or client project.
If you start in September, you can choose the sandwich mode. This gives you the opportunity to apply for one year’s paid supervised work experience in a marketing role. The course lasts two years.
If you choose not to take a work placement, the course lasts one year.
If you start in January the course takes one year as there is no placement option.
Start this course in January
You have the option to start this course in January. You will study a range of modules between January and May. During the summer months of June, July and August you will study further modules and begin work on your dissertation. Between September and December you will complete your final modules and focus on your dissertation.
Learning and teaching
Most of the teaching takes the form of interactive workshops. You will strengthen your practical analysis and decision-making skills with:
 lectures
 discussions
 role-play exercises.
These are linked with selected case studies and assessments.
Structured group assignments and an online group-based marketing simulation will develop your skills in working as part of a team.
Live research projects for an organisation allow you to gain practical experience. And to put your knowledge of events marketing approaches and theories into practice.
You will benefit from the insight of teaching staff at the Business School. They are engaged in academic research or come from an industry background with in-depth practical experience of business and management issues.
You’ll take part in leading edge discussions and specialist events with input from visiting speakers from the world of business, consultancies and research bodies.
Assessment
You will be provided with a draft assessment schedule at the beginning of your programme. And you’ll receive a confirmed assessment schedule at the beginning of each semester.
We use a range of assessment methods, including:
 individual and group reports and presentations
 portfolios
 reflective statements
 open briefs that encourage individual creativity.
You will improve your assessment technique and develop your confidence, through completing coursework.
Group work is assessed in two compulsory modules.
All assessment aligns with the University’s Assessment Compact.
Research
Studying for your MSc in Marketing or Events Management at Oxford Brookes Business School offers you a first class experience to engage with our excellent researchers. They investigate core challenges facing contemporary societies, ranging from sustainable tourism and events management to pro-environmental behaviour in a changing world. We also have expertise in Coaching and Mentoring (leadership development) and Diversity (gender, ethnicity, class) and are keen to include students into our projects where possible. Please visit our research pages to learn about our three research centres: The Centre for Business, Society and Global Challenges; The Centre for Diversity Policy Research and Practice and the International Centre for Coaching and Mentoring Studies (Research in the Oxford Brookes Business School). Being a master student offers great opportunities to be part of research culture and to discuss your own research ideas with us.
Career Opportunities
Career prospects
The programme ensures that graduates are well placed to be employed in marketing roles throughout the world, and in luxury sectors such as:
 jewellery
 fashion
 tourism
 fine wine
 spirits
 prestige cars.
These positions are not confined to in-house marketing management, but also can be in media, digital, brand and communications agencies, in particular those specialising in the luxury marketplace.
In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:
 Johnson & Johnson
 Hitachi
 DK
 Avis
 PWC.
Our graduates’ positions in marketing are: marketing managers, marketing planners, brand managers, corporate communication managers and social media community managers. In addition, some of our students go on to start their own companies.
Marketing at Oxford Brookes University has strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment. In addition to the professional career development support provided within the programme, the University has an active and enthusiastic Careers Service. This service helps students gain the ‘competitive edge’ when applying for jobs by offering help with CVs, and mock assessment centres and interviews.
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