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Introduction
Why choose this course?
Overview
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements
Specific entry requirements
Our standard entry requirement is three A-levels or equivalent qualifications. In some cases, courses have specific required subjects and additional GCSE requirements. In addition to A-levels, we accept a wide range of other qualifications including:
the Welsh Baccalaureate
the Access to Higher Education Diploma
a BTEC National Certificate, Diploma or Extended Diploma at a good standard and in a relevant subject
the International Baccalaureate Diploma
the European Baccalaureate Diploma
Scottish qualifications – five subjects in SCE with two at Higher level or one at Advanced Higher level, or three subjects in Scottish Highers or two at Advanced Higher level
a recognised foundation course
T-levels*.
* T-levels are a relatively new qualification but are already included in the UCAS tariff. We welcome prospective students who are taking this qualification to apply. For some programmes with specific required subjects, particular subject areas or occupational specialisms may be required.
English language requirements
If English is not your first language then you will need to show that your English language skills are at a high enough level to succeed in your studies.
The entry requirement for your course will be expressed as an IELTS level and refers to the IELTS Academic version of this test. We are now also accepting the IELTS Indicator test, you can find out more about the test on the IELTS Indication site. The University however does accept a wide range of additional English language qualifications, which can be found below.
The university’s English language requirements in IELTS levels are as follows:
Course IELTS level
All other undergraduate courses 6.0 overall with 6.0 in reading and writing, 5.5 in listening and speaking
Law, Architecture, Interior Architecture, English Literature (including combined honours), English Literature and Creative Writing 6.5 overall with 6.0 in reading and writing, 5.5 in listening and speaking
Health and Social Care courses 6.5 or 7.0 overall with 6.5 or 7.0 in all components (see individual entries for course details)
Nutrition BSc (Hons) 6.5 overall with a minimum of 6.0 in each component
Built Environment Foundation,
Computing Foundation,
Engineering Foundation 6.0 with 6.0 in reading and writing, 5.5 in listening and speaking
International Foundation Business and Technology,
International Foundation Arts, Humanities and Law 5.5 overall with 5.5 in all skills
International Foundation Diploma 5.0 overall with 5.0 in all skills
If you need a student visa you must take an IELTS for UKVI test.
International Foundation Diploma (Extended pathway) 4.5 overall with 4.5 in all skills
If you need a student visa you must take an IELTS for UKVI test.
Modules
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Learning and assessment
The first year is common to all the undergraduate marketing courses and students can decide towards the end of the first year which marketing course they wish to follow. The first year offers a broad introduction to marketing in a digital context, as well as helping students make the transition to University study and developing the necessary academic skills.
Within the second and final years, the compulsory modules progressively extend and deepen the student's knowledge and practice of digital marketing concepts. The second year modules focus on deepening knowledge and understanding and final year modules draw together and further extend content from a range of earlier modules.
Modules may comprise lectures, seminars, or workshops, and include discussions, debates, group and individual exercises, and coursework guidance. Assessment is by coursework only, involving a wide variety of tasks, both group and individual.
Assessment
The modules within the course are assessed through coursework only. Given the nature of the subject, this allows more extensive and exciting tasks to be set that allow students to blend theory and application and demonstrate their ability to find solutions to complex problems.
Creative and innovative assessments, reflecting the nature of this disciplinary area, include the opportunity to develop and deliver an audio presentation for LinkedIn, and the digital marketing live project. Students will develop Blogs. Vlogs and other digital artefacts as part of their assessment throughout the course, as well as more traditional forms of coursework, such as case studies, essays, reports, and presentations.
A balance of both individual and group-based assessments is included, at each level of study and students are well supported by tutors in preparing coursework.
Study abroad
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.
Entry Criteria
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Entry requirements
Specific entry requirements
Our standard entry requirement is three A-levels or equivalent qualifications. In some cases, courses have specific required subjects and additional GCSE requirements. In addition to A-levels, we accept a wide range of other qualifications including:
the Welsh Baccalaureate
the Access to Higher Education Diploma
a BTEC National Certificate, Diploma or Extended Diploma at a good standard and in a relevant subject
the International Baccalaureate Diploma
the European Baccalaureate Diploma
Scottish qualifications – five subjects in SCE with two at Higher level or one at Advanced Higher level, or three subjects in Scottish Highers or two at Advanced Higher level
a recognised foundation course
T-levels*.
* T-levels are a relatively new qualification but are already included in the UCAS tariff. We welcome prospective students who are taking this qualification to apply. For some programmes with specific required subjects, particular subject areas or occupational specialisms may be required.
English language requirements
If English is not your first language then you will need to show that your English language skills are at a high enough level to succeed in your studies.
The entry requirement for your course will be expressed as an IELTS level and refers to the IELTS Academic version of this test. We are now also accepting the IELTS Indicator test, you can find out more about the test on the IELTS Indication site. The University however does accept a wide range of additional English language qualifications, which can be found below.
The university’s English language requirements in IELTS levels are as follows:
Course IELTS level
All other undergraduate courses 6.0 overall with 6.0 in reading and writing, 5.5 in listening and speaking
Law, Architecture, Interior Architecture, English Literature (including combined honours), English Literature and Creative Writing 6.5 overall with 6.0 in reading and writing, 5.5 in listening and speaking
Health and Social Care courses 6.5 or 7.0 overall with 6.5 or 7.0 in all components (see individual entries for course details)
Nutrition BSc (Hons) 6.5 overall with a minimum of 6.0 in each component
Built Environment Foundation,
Computing Foundation,
Engineering Foundation 6.0 with 6.0 in reading and writing, 5.5 in listening and speaking
International Foundation Business and Technology,
International Foundation Arts, Humanities and Law 5.5 overall with 5.5 in all skills
International Foundation Diploma 5.0 overall with 5.0 in all skills
If you need a student visa you must take an IELTS for UKVI test.
International Foundation Diploma (Extended pathway) 4.5 overall with 4.5 in all skills
If you need a student visa you must take an IELTS for UKVI test.
Assessment
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Learning and assessment
The first year is common to all the undergraduate marketing courses and students can decide towards the end of the first year which marketing course they wish to follow. The first year offers a broad introduction to marketing in a digital context, as well as helping students make the transition to University study and developing the necessary academic skills.
Within the second and final years, the compulsory modules progressively extend and deepen the student's knowledge and practice of digital marketing concepts. The second year modules focus on deepening knowledge and understanding and final year modules draw together and further extend content from a range of earlier modules.
Modules may comprise lectures, seminars, or workshops, and include discussions, debates, group and individual exercises, and coursework guidance. Assessment is by coursework only, involving a wide variety of tasks, both group and individual.
Assessment
The modules within the course are assessed through coursework only. Given the nature of the subject, this allows more extensive and exciting tasks to be set that allow students to blend theory and application and demonstrate their ability to find solutions to complex problems.
Creative and innovative assessments, reflecting the nature of this disciplinary area, include the opportunity to develop and deliver an audio presentation for LinkedIn, and the digital marketing live project. Students will develop Blogs. Vlogs and other digital artefacts as part of their assessment throughout the course, as well as more traditional forms of coursework, such as case studies, essays, reports, and presentations.
A balance of both individual and group-based assessments is included, at each level of study and students are well supported by tutors in preparing coursework.
Study abroad
You may be able to go on a European or international study exchange while you are at Brookes. Most exchanges take place in the second year. Although we will help as much as we can with your plans, ultimately you are responsible for organising and funding this study abroad.
Career Opportunities
Career prospects
The development of employability skills is embedded throughout this course and it is expected that you will graduate into a broad range of roles and organisations, since any marketing role now has significant digital aspects, as well as more specialised digital marketing roles.
Destinations will be varied, but include graduate schemes, marketing analytics, digital media, social media management, customer relationship management and digital marketing agency roles in business to business. business to consumer and not-for-profit arenas.
You can pursue a variety of roles in digital marketing, including:
Content Manager or Strategist
SEO Specialist
Email Marketing Specialist
Social Media Executive
Paid Media Manager
Digital Marketing Officer.
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