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Introduction
Boost your career with our online Applied Business (Marketing) programme. Build the broad skills required to thrive as a marketing executive in the modern business world. Develop and implement marketing strategies in real organisations. Gain the kind of unique graduate experience that can help leapfrog your career. Become more creative, commercially aware, collaborative, influencing, inspiring, challenging, innovative, financially literate and responsible.
As you work through a unique online learning experience that includes tailored learning activities and exclusive video content, you will be supported in developing your business acumen.
The discipline-specific technical competencies that will be developed through the dedicated Marketing modules include enhancement of the customer experience, partnership marketing, branding, integrated marketing communications, digital integration, monitoring and measuring effectiveness.
This degree programme also aims to Increase your understanding of organisations, their management, the economy and the business environment, as you gain specific business knowledge and skills. You will be taught to develop a positive and critical attitude towards change and enterprise as you build a wide range of skills and attributes that will equip you to become an effective global citizen.
The programme is delivered through the Wales-Ducere Office, utilising the expertise and industry relevance of the Ducere Global Leaders Faculty.
Why choose this course?
1. A degree tailored to your passions, goals, and ambitions
2. Develop an industry-relevant project portfolio as part of your degree
3. Learn from dynamic insights from over 250 Ducere Global Leaders, including former Presidents, Prime Ministers, Nobel Prize Winners, Global Leaders, CEOs and Business Innovators
4. Develop the skills employers need
5. Enjoy personalised student support
6. Study when it suits you with HD videos, unmatched academic support and no exams
Overview
In addition to the key concepts of marketing, students will be introduced to the changes that have taken place in recent years and will develop the skills and knowledge required to generate and deliver exceptional modern marketing campaigns.
Students will be given the opportunity to develop and implement marketing strategies into existing real organisations, providing them with unique graduate experience to leapfrog their careers.
As students work their way through a unique learning experience that includes tailored learning activities and exclusive video content standing on the shoulders of hundreds of the world’s most successful and inspiring leaders, from Presidents and Prime Ministers to Nobel Prize winners and leading academics, students will be supported in the development of their business acumen.
Modules
On this programme, students will cover a range of business areas.
Level 4 (Year 1) begins with business fundamentals, introducing students to key ideas which underpin areas, such as, management, marketing, finance, and developing business models.
Level 5 (Year 2) seeks to build on the knowledge gained at Level 4, studying wider business areas, such as the digital disruption to business, HR management, and business accountability.
Level 6 (Year 3) builds on the knowledge gained at Level 4 and 5, developing real-world business skills, studying topics such as, how organisations change, management strategies, and pathway specific modules.
Entry Criteria
88 UCAS points plus 2 UK GCSE/GCE O level passes at Grade A–C in Maths and English; or significant work experience* plus 2 UK GCSE/GCE O level passes at Grade A–C in Maths and English.
*Work experience will be considered on an individual basis.
ENTRY REQUIRED DOCUMENTS
Home Office Share Code
For EU students only.
IF no Qualification
Please provide CV with at least 2 years of work experience, and employee reference letter.
Assessment
ASSESSMENT METHODS
1. INTERNAL ENGLISH TEST if you don't have an English accredited certificate
2. Academic Interview
Assessment
Assessment methods vary from module to module but you can expect a range of assessments including, reports, presentations and analyses. Assessments combine academic rigour with authentic “real-world” tasks that demonstrate a student’s ability to meaningfully apply their knowledge and skills.
Career Opportunities
Graduates will develop capabilities including:
Fusing the best modern technologies to design marketing strategies that are effective in the digital economy Designing powerful customer engagement strategies utilising social media and other digital tools Developing strategies to rapidly build effective brands Understanding how to work with teams of diverse backgrounds Designing culturally sensitive global growth strategies Understanding the impact and opportunity global trends can have on local business, With career opportunities including:
• Account Executive
• Brand Manager
• Marketing Manager
• Digital Marketer
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